#44 Daniel Barrett: Change Your Life & Career by Paying Attention | Establishing Your Empire Podcast

#44 Daniel Barrett: Change Your Life & Career by Paying Attention | Establishing Your Empire Podcast

i was running the music school and i was doing gigs with porter davis and i’m on a date and i’m just bitching about uh how we went up to dallas and they paid us short and we had to drive back through the night then i’d teach a bunch of lessons you know she said you sure do complain about music a lot i was like i was like a spit take like excuse me she goes yeah yeah no you totally you clearly love music but man you sure complain about it a lot clearly you love it what part do you love and i was like kind of taken aback and i was like well i do it all so that i get to go make records you know all the other stuff she goes well is there a job where you just get to make records and i’m like yeah you know like i’ve done you know produced and she’s like you’re a smart guy just put all your eggs if in the thing that you love the most and see if that works out i mean i still like i feel like this sort of chills over my head and neck just i was like oh yeah that’s that’s freaking brilliant it just makes infinite sense i was diffused and chasing too many um chasing too many prizes at the same time and and she focused me on the prize that mattered the thing i love on this episode of establishing your empire i host daniel barrett daniel is a producer musician author and entrepreneur he is the founder and ceo of rubicon artist development which is an innovative music studio and development program that works with artists such as three-time grammy-nominated ruthie foster in addition to producing and mentoring artists daniel is the founder of the award-winning and internationally touring band porter davis a few years ago his career took a major right turn when remodeling his house turned into a disaster and daniel decided to do something about it that something became a flooring installation and design business [Music] you’re listening to the establishing your empire show a podcast that inspires entrepreneurs creatives and future business owners to pursue their passions grow their organizations and build their empire my name is darren herman and creatively i’m best known for my photography but business-wise my claim to fame is growing a company from 15k per month in online sales to breaking the 1 million a month barrier and i’m sitting down with interesting people to talk about their process the lessons they’ve learned and how they have established their empires [Music] all right i got daniel barrett here on the establishing your empire podcast thank you so much for coming by to the house and doing this in person of course it’s kind of comforting to do it in person it’s like we get to do things in person again finally right yeah and for me it’s you get so much more of a personal connection together but to start off i kind of like to start off with a question just simple but sometimes hard to answer is just you know tell us a little bit about who you are what you do that type of thing oh that’s general i am daniel barrett and uh i do a lot of things um i’m a husband a father i own several businesses i’m an author a musician um and uh i’m a meditator a runner um yeah that’s i’m i’m i love that question it’s actually a hard question because it’s like tell me about about yourself so let’s start off and we can start off anywhere but i think the place that i would like to know a lot about is your music career so porter davis awarding winning band out of here in austin um you know maybe go back how you got into music like how’d that start um i was in i grew up in new york a little outside of new york city in the suburbs and i was i was somewhat happy kid i was like i played a little bit of sports wasn’t too good at it i was kind of got decent grades but not the best grades i just kind of like having like a little um a good life but just kind of under the radar and it was fine and um i someone handed me a guitar to party and taught me every rose has its thorn by poison and it was like you played this g chord and then this c add nine and you just move your two fingers and like people were all of a sudden number one looking at me which i was like oh hey you know and then like girls were looking and loved the song and then people were singing it and i was just moving my fingers over two strings i’m like this is powerful this is cool the one thing and i was also kind of like a little overly sensitive as a kid that was like not awesome you know it was like i didn’t i wasn’t particularly psyched about that quality and it wasn’t particularly celebrated but then i started learning music and i was learning to play led zeppelin songs all this kind of stuff and and i remember some one of the really good musicians in in the school was like hey man you got a nice feel sounds like what like so then i was getting positive attention for feeling a lot which i was just like playing the zeppelin song the way i felt it you know it was cool like i loved the way that song felt and i didn’t think anything of it so it kind of spiraled from there and i just fell in love with music i loved the social aspect about it but i also just loved playing like i just fell in love with how sounds came together so that was that was in high school i was late like 15. what was your first band um the first band i was in was yosemite crotch uh oh no we corrupted youth that’s not true corrupted youth uh morphed into chia no yosemite crotch so the name got worse the name oh and then it and then they wouldn’t let us play the school dances yosemite crotch because they didn’t want the word crotch in it so we became chia savalas which is like a chia pet and telly savage and uh and we were um yeah we had some sessions uh naming the band we were we were early adopters of of um of just sort of um inspirational um additives to try to like come up with band names and stuff like that we were early adopters we spent a lot of time uh naming the band we should have practiced as much time as we spent naming the band so walk us through like okay so you’re playing in high school that’s great did you just like straight out of high school or college or whatever and be a musician or how that path where to go it was strange um it all seemed strange it all seems like a long time ago now um but i just felt so hard in love with it and i kind of was saying that i had my upbringing was kind of nondescript i’m thinking i’m like thinking like what did i do i was kind of non-descript i just was sort of under the radar not well i was okay at sports not great but like okay of everything but just kind of like do to do and then i felt like oh this is this is like it was like a homing signal all sudden it was like i got um like some blues brother kind of feeling was like i’m on a mission now like this is like i don’t i didn’t even know if i was any good at it and i really wasn’t and haven’t been good at it for for periods of it like i didn’t know that all the time but like it just didn’t matter it was like this is the truest thing i’ve ever felt and i feel alive in a way i’m like no longer non-descript i’m on a mission like this is the coolest and then cool is not even a good enough word this means something to me i heard jimi hendrix and stevie ray vaughan and bob dylan and i was growing up in the suburbs and there was just a lot of suburban blah you know it was like you know unless you were killing it at the football game you were just kind of you were not a script like me yeah like that was just weren’t nothing about it boring almost yeah it was just like that was the stock the stock was athletics and i guess in certain circles i grew up in new york so if you had a really nice iroc z that could get you some status that was uh you know and i think you’re aging yourself here a little bit uh and cavalry cheese you know if you have the right cavalry cheese in an iraq z you are i am agent self um 46 uh but this was just um i just heard truth in jimi hendrix and felt truth in steve ray vaughan and had heard ideas in bob dylan and and some of those other guys that just i’m like well until i find something that affects me more like i don’t i don’t think um i think this is where i got to put my focus it was so basic how did you take it from the feeling and enjoyment and a lot of people do this not just in music right photographers oh i enjoy taking photos but how do you make a living doing it well i didn’t for a long time you know i um i mean it’s a long and winding story but i mean i’ve done every single job inside of music i was i did get a degree in it after like nine or 10 years of going to different schools so i taught it in elementary schools i tried to manage people i did a lot of teaching i opened up a music school i ended up finding my biggest joy and most success as a producer which i i had a recording studio for about a decade and so that was my main um when i found that that’s a that’s a great story about how how that all came to be um but when i found production then actually um you know they were like find out what lights you up and then find what the world needs and i found that kind of really sweet spot between those two concepts with that and then that was just like 10 years of of joy you know like really in the sweet spot so and i think we should definitely dive into that let’s go back still a little bit because you know i think we’ve got a couple themes that we’ll go into and and let’s let’s go into like maybe i think some people will listen to this will want me to ask some story early stories about porter davis how’d you guys get together and maybe if there’s some stories before that that led to porter davis right give me give me that yeah area absolutely i mean it’s just it’s it’s been a while now frankly so it’s there’s so much of it but early on i mean i got turned on by the guitar but again you know what did that mean i told my you know hey mom dad can i can i go get lessons i mean there was no no concept of a career i just want to learn more you know poison songs so i could add more repertoire maybe g r lies um so i can play them at parties um no concept but then when i started to find jimi hendrix and steve ray vaughan i had a spiritual connection to it and it was really quiet i wasn’t going santana i started to feel i grew up in the jewish tradition and again same thing as everything i had done everything was kind of um like it was fine you know like a good d was a good kid got went and went to sunday school like but i didn’t have any real spiritual whatever i just wasn’t real spiritual about it i just did what i was supposed to do and then when i found music it just kind of lit me up it led me i just thought that there was something more truthful and i just just decided to follow that and i don’t know what it was and it was like a it was a thread i would follow musicians i would read about musicians and then they would you know then i would read the writers that they would talk about and i just kind of went on this um i just went on a journey that i’m still literally on at 46 like that that feeling has not changed i’m still 100 as engaged with growing as a musician and just as excited about the projects i’m doing now in music as i was when i was 15 16. so that’s kind of so how did you find other really great musicians or you know any tips or tricks there or even just how it actually happened with you know with the bands that you’ve been in and and actually coming up with something that was good right that people enjoyed like you know i don’t i haven’t done that too many times but i know i i i no it’s a great question and again it’s been so long it’s we’re talking about you know i started this path that i’m talking about right now i probably learned that poison song at that party in 1991 91 probably somewhere around there right around 90. and so we’re we’re talking about multiple decades and um one of the things that i did was that i always put myself over my head and i still do that i’m always do that that’s that’s why yeah ready fire aim um and i just when i was i did go to berkeley college of music and for a little bit for a couple semesters and there was a saxophone player whose name i can’t remember he was like the first dude with sleeves i’m telling you when i was there in the mid 90s like people had tats but you know like your your aunt didn’t have sleeves at that point he was a badass he was a jazz sax player and he was just like throw yourself in he just told me and i don’t know why i was giving me advice because we were i mean it was great advice but it was funny and maybe i look like i needed it and uh but he was like just throw yourself in with the best musicians possible and if they kick you out they kick you out just throw yourself into situations and they probably won’t kick you out just do your best i had another guy um uh mark hart who’s still a dear friend um and i i joined my first professional band was called hypnotic clambake so it’s like the names didn’t get much better but that van actually had something going on like it was a jam band that did world music but like the dudes and fish that band that you know this is mid-90s and when fish was like you know really happening and that that band really liked hypnotic clambake so that was the first band that i joined that had a following that was touring the whole country and i joined as their guitar player and this drummer joined the same time i did and we’ve we’ve just stayed great friends and he gave me three um rules that also in terms of how to get yourself in situations uh three rules for being a professional musician number one don’t be a dick number two show up early if you’re on time you’re late and number three always do your best and he’s like if you do those three things you will have a career in music i can guarantee it and not just music a lot of places i think uh showing up is a big i think a lot of times people pay professionals because it’s a guarantee that they’ll be there yes and they’ll they probably and they’ll they’ll be professional right yes you might not even be the near the best but you’re gonna you’re guaranteed to be there yeah i mean that that happened i mean that’s a future conversation i have a great uh design and uh construction business going now and in addition to all the music and what’s the name of that that’s called barrett flooring and design and i have to make sure you plug it yes i mean that’s fine if you’re if if any of you listening or a custom builder in austin texas then then holler at your boy but other if you’re not then yeah um you know because we specialize in various with very specific builders it’s like a really business to business type thing um but you know the builders we work for a lot of it is just you know i i haven’t really thought i don’t think about this stuff very much so it’s fun to to to do that and a lot of what i do think is interesting if there’s anything interesting about my story one of them is that um the music career has so set up the success in the construction career um and you know all the different like you know oh don’t let your kids be a philosophy major or an art major i mean all of the music stuff has you know just learning just how much showing up man it means to professionals you know like um the uh the builders just you know i guess a lot of people don’t show up so i show up and if i can’t show up i call and say why i can’t show up and when i will show up and that small thing that i’ve been doing since mark hart told me to do that when i was a 19 year old guitar player um has led to like a lot of fun a lot of you know a lot of a lot of successful relationships which is which is everything you know so uh showing up for sure and it’s huge it’s so simple but it’s so big what about the coolest show you’ve ever played or a show or live music experience that brings emotion or some a feeling or uh just a memory to you yeah it’s funny that evoked um because there’s so many but um there was a moment where porter davis played at the salmon arm music festival in seminar in canada so um it was just real cool to go from you know it i i just never i never was doing this based on the fact that i thought i was hot [ __ ] i just knew that i had to do it and that i had to see in the world if i followed something with everything i had despite the fact that i had only um sort of medium talent it wasn’t i wasn’t horrible i had some feel for it but i wasn’t this prodigy i was like if i was one of the questions i wanted to answer for myself and for the kids that i now have i have kids eight years old and four years old um was like if you i needed to answer this question make a map if you love something enough and you apply yourself wholeheartedly to it if you have you know enough talent and enough intelligence but not prodigy level can you make it work i just had no clue because most of the people around me were they made um very prescribed um decisions and so that’s what i had i had a lot of really good examples of people who did things that were known quantities and if you did this you become a doctor and you do this and then at 36 they spit you out and you um uh so so yeah um salmon arm was for was a porter davis uh show and we played in i don’t know how many people there i some i think it was more than 10 000 less than twenty thousand so it was the first time i played to what i’m people played a hundred i mean but for me it looked like a sea of people like where you can’t quite you don’t you can’t make out the people at the end that was just like uh it was a gas and i was nervous as hell and it for so number one there was a feeling of like holy cow like i’m getting to play to like a sea of people like this is cool and they’re all really nice and canadians are so gracious i freaking love canadians all my i’ll shout out to all the canadians out there if you’re listening um but uh i remember going to their tim hortons which is like their dunkin donuts you know or but better canadians um and uh in kelowna canada and i just they kept calling it timmy’s and i was just i i like to get excited and about local flavors and cool stuff like that so um went to timmy’s got coffee got went to salmon arm got to know everybody like next day and like we got out there and i was like holy [ __ ] that’s a lot of people like i’m nervous excited and like we’re out and we’re just like a little trio like the mike played like a box uh like a cajon so there was like no drum set harmonica and me and my guitar and it was like a lot of folks and we just had to fill a lot of energy and um and we went out there and i was like hello you know like i was lead singer and determined like uh you know porter davis from austin texas and and i think i said something like and we are fueled today by timmy’s thank you or we hit the tim hortons on the way so we are ready to go and everyone just cheered for some reason they love this dude from texas like talking about their coffee shop and the love the warmth i literally have chills thinking about it this set just killed like we killed like we like at least in my heart like it was like 45 minutes of like surfing a wave of positive canadian energy which i highly recommend and uh i never knew that i get to do that and it was just oh like i got to have i got to have the moment and it was like it was a great i we have so many cool we played we did a lot of street performing and some of those like really intimate moments playing for four people in harvard square in boston but i did have a couple of like these rock star moments or like minor rock star moments and when you’re not a rock star it’s like it’s really cool it’s like you get to like it’s like somebody opened a little portal for a few minutes and then close and i was like thank you that’s cool i love it so and porter davis was pretty successful especially as bands go how did the transition from like having a band and doing pretty well to you know changing up producing and opening up a shop all respect to my wife on that um well first of all i had been producing since 96 a incredible singer still one of the greatest singers i’ve ever heard in my life her name is kristen safely i was her guitar player and um she was getting ready to make her first album and we didn’t know what a producer was we didn’t know what to do we were just like kids we were early 20s i guess and i don’t know if i said i’ll do it or she said will you do it i didn’t know what it meant but it went really well it was nerve-racking we surrounded herself with really good players i mean the bass player in that record still plays with john mayer we were all kids going to school like uh the drummer john sands has been with this great singer amy mann for years like we we’re we kind of like stumble and kristen happened to be one of the greatest singers in the history of singers and still is so it’s like i was kind of she was very generous with me to let me hang but i guess it just went well like we didn’t overthink it we all played pretty good and um it was well received so early on i got joy from that process and and things seemed to go well like better than i expected it’s something in terms of i know um some of the people who listen to your podcasts are entrepreneurs and it’s i think that was from that i learned that oh certain things you do you’re just going to work your ass off and you’ll get this far and other things you’ll put in that same or moderate energy and you’ll get a lot more back from it it’s like oh this this might be where some of my ability lies at the time i had no clue but i just got lucky but the production side of it i just what it turned out years later is that i just had extra i just loved it so much i didn’t even know i was just like i had attention for things um that i had attention for things that i didn’t understand was not everybody cared about so i was like oh like you know if you’re editing photos like yeah i mean i used to like i spent hours upon hours especially pre like lightroom days where you all had photoshop and it’s been like at two hours on a photo like people people didn’t do that like right like it’s insane it wasn’t even a photo would that would go anywhere right you know like it was just a photo and you’re having a great time you’re like learning and youtubing and just doing it non-stop and early on for me actually even still i was probably a better editor than i was a photographer and then the other side of it kind of relating to your story you see in the photos here yeah i loved music i i played brass trumpet you know florida horn all this stuff but i was just okay you know and then i got like even college and those people were okay but they were so much better than me right and not even at any levels that were high so it was one of my ways to be a part of the music scene yeah is to like well i’ll take you know i can take the photos you know and do videos and stuff like that so it kind of hooked me in in a you know side door right and i got to be on stage i was on stage acl and some of that stuff i got my even smaller piece of that door open you know but you got to be a part of it but you you fear there and um if you love something you just it’s enough in some ways just to be part of it if you if you start judging and comparing who gets to do this who gets to do that that can rob your joy but like you’re on stage at acl whether you’re there carrying water the dude carrying the water to radiohead is a badass water carrier like that’s like the freaking like coolest water carrier in that city that day so on the scale of things he’s winning um so so yeah and it’s i i relate so much because i i think i did want to be um the lead singer and the hot shot guitar player and i kind of was but i was pretty good at that but i wasn’t um i didn’t have the same kind of moves that i had in the production side and by moves i just meant like a lot of it’s just capacity to handle the detail like i just love the details so that was my way to be part of the the game i just like oh well i’m an okay guitar player but nobody’s beating my door down to do that i can get gigs and i can be a good soldier and work hard and i was okay it wasn’t like i was bad or anything like that i still feel that way about my guitar playing i’m solid but i’m not it’s it’s i have to work really hard at it and um and just to be um professional grade you know i have to like really put everything i have in it into it just to kind of land it and and even still i have friends who are you know if they put the same amount of effort in would just be you know it’s just um so but how did you okay so you know that you like it and you were pretty good at it or at least you you enjoyed doing it how did you make it like a full-fledged business is there something that pushed you off the cliff your wife talked you into like how that that step is very important because a lot of people don’t take it just assume there’s 15 years of other smaller stories but i’ll give you the seminal story the story that like really changed my life um i started dating this stunning redhead who is now uh the mother of my stunning redheaded son and i’ll you know just she but we were just dating at that point in um porter davis was playing i’d already opened our music school um uh red leaf school of music which still exists i had so i sold that to genome um stroya who was my business partner at the time and i’m so pleased that he’s had such a great like i think 12 13 year run with that but i was um i was running the music school um that’s where i’m at dallas our friend he came to work there um and i was doing gigs with porter davis and i’m on a date with this awesome redheaded chick and i’m just bitching about uh how we went up to dallas and they paid us short and we had to drive back through the night then i’d teach a bunch of lessons and she’s just eaten and we’re definitely getting pretty close you know like it was looked like this was going places and and you know she said you sure do complain about music a lot i was like i was like a spit take like excuse me she goes yeah yeah no you totally you clearly love music but man you sure complain about it a lot clearly you love it what part do you love and i was like kind of taken aback and i was like well i do it all so that i get to go make records you know all the other stuff she goes well is there a job where you just get to make records and i’m like yeah you know like i’ve done you know produce you know she’s like why don’t you consider um stopping going to dallas for 50 bucks and maybe even consider stop although it’s very all that stuff is beautiful if you want to go dallas go to dallas but you know and maybe even stop you know teaching green day songs to accountants and she’s like you’re a smart guy just put all your eggs if in the thing that you love the most and see if that works out and it was like you know it was just um i mean i still like i feel like this sort of chills over to my head and neck just i was like oh yeah that’s that’s freaking brilliant that just makes infinite sense so i told porter davis after you know where that was we were probably 15 years into the band it’s like i’m still in the band but i’m not gonna do x y and z anymore i’m not going there for this and these are the things i can do we’ll do local like i’m into it we’ll do fly dates like sam and arm and it’s not we’re not done but i can’t i’m focusing my time and then i told um gino was like hey i’m i’m gonna go do a thing and i sold him my part of the business because he was he was happy to be doing that and i had a little house and i turned it into a studio and and there’s more to it but that that was the um i was diffused and chasing too many um chasing too many prizes at the same time and and she focused me on the prize that mattered and the thing i loved and the thing that went back to that kristen sifeli record that i also not only did i love it but i apparently that more of the time i had more of i wish i had a better way of saying it i keep saying i had moves but i if you ever see me dance i don’t really have moves but like i had i had ways of solving problems uh rapidly and apparently better than average so i was able to solve more problems faster i think you solve problems that aren’t just technical problems you you dive into the psych of people uh and yeah that is a lot when working when working with people for one but working with artists yeah that’s a whole nother level uh real quick though before we go into the uh is it’s interesting that some simple questions or some simple statements completely fork knifed what you were doing yes do any i wonder how we could give advice to people that don’t maybe have a significant other or a way to ask your and maybe you just maybe that’s just it maybe you just should ask your questions you know what’s this look like in five years is this what i’m happy with am i complaining you know maybe self-check yourself am i complaining too much about one thing over and over um but it’s interesting how you kind of got a audit of your life there from somebody else i believe and i’m just this is unscientific so you can fight me on it in the comments but um if anyone’s listening life is telling them those things it may not come from your fiance or your fiance to be it may be you know people have been trying to tell me that by not coming to my shows for a long time i was like you know or only moderately or hit and miss you know life was telling me like life is i believe life is telling us every single day almost every hour of every day what we need to hear and um i think in that moment i was ready to hear it and i and my love for andrea um i think that’s there was some something subconscious which is i mean i don’t know she probably didn’t know what she was saying but she’s like you know like i’m not i like you but i’m not gonna hitch myself to a complaining cliche of some frustrated musician she’s like i believe in you and so um before we get engaged like let’s see if you got moves let’s yeah well and and i there’s probably a piece of that but any day i think you you hit on some amazing things about how we’re told all the time uh in so many different ways just a lot time subtle and sometimes not subtle but um you were willing to listen to it and that’s massively important that moment yeah and i think we only need to make one or two big decisions every year there’s we don’t need to make a thousand good ones just one or two good ones right one or two that that can really change your life or even just make it a good gear for that matter there’s a great interview recently with jim collins and tim ferriss i love jim collins love tim ferriss and jim collins you can check that one out but he he says something along the lines of um there were some moments he realized that not all moments were weighted the same there are certain moments in your life that will be weighted uh so much more heavily and how you show up for those moments will define whether your life is you know like outrageously wonderful or or not and and they’re they’re really jim collins of course says it way more articulate but but that was one of those moments where it was it was a a portal it was like do you choose to walk through this door and do you choose to take responsibility number one for because she i remember saying you’re a smart guy and i thought that was interesting i don’t know that was because i don’t know i mean i was i am but i wasn’t i didn’t know how smart i mean i was like smart enough like but was i like i don’t know i was um she kind of she was saying that i think you can do this if you really want it bad enough you know like but how bad do you want it you know it’s giving you permission too yeah yeah she was she did give me permission she’s like is she she said so much about how the relationship was gonna go and just we were dating she’s like i’m gonna i’ll back you but i’m not gonna back you willy-nilly and i’m not gonna watch you you know spin your energy out and waste it and so it was kind of um it was an amazing moment yeah she’s still exactly the same way uh so how did okay so you get the studio going everything’s looking good how did you get business like you know because there’s a million studios around um that’s an awesome story too it’s like this was a like you talking about seminal times in my life um uh and and again i i live in stories there’s so many stories but the the the crux the seminal story of that moment was i was like okay well well [ __ ] no like now i know what the plan is um this is you know for your entrepreneurs this was a really good moment too oh i wanted to say one other thing about like not everybody has it i said everybody has access to that wisdom but i also read like a mofo like i would talk to the authors i would listen i would imagine what the authors would say i didn’t have like a board of directors no one gave a [ __ ] what i was doing most of the time sorry i’ve dropped a lot of s-bombs but that’s how i communicate um bleep um no i don’t i think kids would be bored with this type of podcast so don’t worry bleep um i just uh i just ate books and i still do non-stop and i would pretend any book that stands out or that you recommend to other people on a regular basis so many yeah i’m at that point besides the remembering process which we’ll get into yeah you know it’s interesting um uh one of the what was cool because there was a lot of magic happening there i think there are also i would love to know if any if i’m the only one who thinks this way but i think there are periods of my life that have been very linear and i’ve just kind of had to go grind and like life is asking me like if i give you one and one will you make two if i if you if i you know i’m gonna you’re gonna put it in five effort you’re gonna get five back and i wanna see if there’s no wind will you row and i think like life is just asking like do you have what it takes to row if there’s no wind and uh and and then you show life like yeah come around man i’m like i’m gonna rub like you know but not every what i didn’t always row sometimes i sat there waiting no wind no sale other times i think life has been telling me like all right now put up your sale and see if you’re willing to receive you want to go a little faster you want to see some other cool things put up the sale and i’m going to take you on a little um i’m going to take you on a little ride wind might die out halfway you have to row i might you might not win the whole way it’s so i think there’s this like little game i’ve been playing with life which is like i try to use the wind because it’s fun and it’s exciting and and um if it doesn’t if it’s not blowing then i’ll just wait a little bit and see if it wants to come if not then i’ll finally make okay this guess i gotta work for it like you know so um so the the whole um the the the books you were asking me about were um there was one called the success principles and um that was just an incredible um by jack canfield and jack canfield ended up doing one of the this is what i was going to say there was magic um that was a magical time where i was getting a lot of wind so the dude who wrote the book that gave me a lot of the principles to get into a lot of incredible situations ended up being a friend of my co-author and ended up writing one of the um recommendations on the jacket of the book so wow not very well articulated because i’m remembering it as it see the remembering process i’m remembering as it happened i can even tell you that story again um because i i fumbled it but it was jack canfield’s book the success principles that got me doing things that seemed to i wouldn’t say made the wind but helped me unfurl the sail and raise the sail he’s like this is how you’d be ready for for life’s kind of joy and wind to take you places um until then i don’t know what i was doing well i think there’s oh so you know we always heard hear about like the five people around you kind of are who you could be and you know will show you the success you could be or who you are but sometimes you can’t pick five great people especially if you’re younger or something right but books youtube videos podcasts all those can can get you there to five people that are beyond your reach perhaps and even sometimes momentarily yeah and not every like i’m a big fan of uh i i read a lot too as well but youtube videos and podcasts i think are one of these new ways to digest information much quicker and only the pieces you want to read or hear or listen to um but uh let’s let’s go actually before we go into the book because i want to ask about that because that is part of um the story of having your uh studio yeah and and that book came about uh also hinges on how i got my first clients and that’s sure well then that’s going to do it you want to do it yeah sure okay um i had done a concert for dogs did you know about the concert for dogs uh well i’ve had one before it wasn’t mine no no i did a concert i did a boards and bands fest with dogs for town lake animal center but well this was literally we played for the dogs oh dogs were the audiences dogs are okay that’s that’s how bad it got then it would it was great dr joe vitale wrote a book called there’s a customer born every minute i didn’t know him but our drummer was in like a magic club with him where i don’t know what you know guys would yeah that’s that’s a whole other thing mike and his magic club um but he had this dude named joe vitale mr fire and he was releasing a book and they were doing a thing where they were going to line up these dogs and we were gonna they needed a band to play music and they were gonna filter it through this thing that only so only dogs could hear it and he was gonna call the um tv station to come film this concert for dogs uh and and the and there was a mermaid and some other things and go figure was a book about pt barnum it was really cool customer born every minute and uh i had never heard of joe never heard i don’t know it was just this music dude but mike said hey this guy’s really cool and he needs a band for this thing um we’re not doing anything tuesday afternoon you guys want to go do this funky concert for dogs and we were like i guess so sure whatever so we did that um three years later or two years later this book called the secret comes out and it was this massive hit and my father sent me a copy and i’m just there you know eating cheetos watching this thing my dad sent me to you know try probably to try to encourage me to get a job or something like that you know and the secret is get a job um and i’m like that’s the the dude comes on like that’s the concert for dogs guy i called up my drummer i’m like the concert for dogs guys and this like famous oprah book thing you know i was i was blown away that that was the guy so it really it really knocked me out uh i was excited and i really loved the secret like i really not only was i excited that i knew a dude in it and had played a concert for dogs for him um but it it knocked me out it was that same it was this was prior to jack camp this was the first kind of shift in thought which is like oh man like how i curate my thoughts is going to curate everything i do um um so uh so that was that and i never really reached out to joe i just he was now famous and i just like whatever i was just that was cool that i knew that guy once fast forward several years to when i’m having this i have this conversation with my soon-to-be wife about like you know being you know focusing on opening a studio and being a producer full-time and i’m like i don’t know anything like i’ve just done lots of local stuff like i need to if i’m going to make a living at this i need to branch out i just had it in my head i need to be national that was like this funny word it was like a mantra it’s like how does anyone get national at anything i’m so local i want to be national i didn’t have any great like definitions i just knew that like i just walk around like a crazy man saying the word national uh i national national national who do i know that’s national not many people um oh the secret dude joe he’s national he went national i knew him when he was local but now he’s national i did him a favor one time i wonder if there’s any chance he would talk to me for a little while about being national i’ll find a cooler way to say it um [Music] but let me let me reach out to him so i sent him an email and i get back an auto respond that says like you know i can’t i you know i’m responding can’t respond to everybody and like crap i finally get a response from him which was really nice and he was like sure i remember you thanks for doing the dog thing um yeah i’ll have lunch with you i just invited him to lunch um and he uh and he was like yeah i’m free in like two months great that’s amazing that’s awesome like i was so grateful um and that that’s you know if there’s uh if the content is one of the contexts here is entrepreneurs and budding entrepreneurs gratitude if someone gives you like he gave me an eye dropper full of hope and yeah and on the flip side though you did something there you didn’t just like i’m all all about cold reach out to everybody but you know i get a million of those and like they’re usually pretty fake and all this but you know there was this mutually beneficial benefit fitting situation there because you did something and and you were just asking you weren’t asking much for them right either which way but the cool thing is that you also reached out one of the big things i always say when people are starting a business or want to do a business or even have one or even once get a job make a list just excel sheet that at least 10 people hopefully it’s like 50 and then put them in a prior priority list and just start reaching out like you know one by one right yeah yeah and i didn’t um feel like he owed me anything i just thought there was like maybe some chance he might want to and there’s a big difference i i i r because i’ve had entitlement at different points in my life and it’s never really got me where where you know anywhere but in that case i really did feel like well you know it is what it is i’ll try i totally get if that you know he was so gracious in two months and just being like that was a really positive yes like that was awesome and um it was just the most exciting thing and then you know it’s so funny it’s like oh two months it’s so long but no i had two months to be jazzed because some of these me this meeting ended up being unbelievably great and life-changing and you know still one of the best friends i’ve ever had never will have um but i had two months of just hope and excitement and energy and got to think about it so it’s like the anticipation is just as good as sometimes is the thing itself it’s just like how’s it going gonna be so i had all this energy and then so i finally it came you know i drove down to wimberley texas um where we were gonna have lunch and he um i just remember having and i’m not like a real prayer guy i just had this like vision or prayer i was like i was going down there this is really important too i was going down there to get something specific how do i become national i want to be national um but i was like what if i had something that he needs it occurred to me that i might have something to bring to the table and i had no idea what i couldn’t fathom what it might be but i felt prayerful because somewhere along the way it might have even been the jack canfield book and i have to reread that book because it’s been a couple years i’ve read it 10 times the success principles but there was something about reciprocal value it was like i don’t want to just go down there and get i’m going to buy him lunch but he doesn’t need anyone doing that you know but like what if there’s something in my heart like this is this means so much to me and i kind of was like god or jaw or great mystery if i have anything in my heart that could be of use to him please bring it forth so that this isn’t just about me just about me and it was a cool thought i hadn’t i hadn’t had that that’s a great mentality i do i do think like that practicing that mentality i i think i looked upon it by grace in that moment or i just had a good moment where i just realized that you know i or that or or the books i had been reading but just making sure that like if there’s any value i can bring to the table that i do um because i don’t i want reciprocal value i don’t want value where i’m not creating a significant or greater value back and so we went down and had a wonderful lunch we started brainstorming and we ended up brainstorming about his thing a lot like which was cool and i was having a ball and i pushed him on something i was like no you could do even more with that you got to take it and he loved the idea and he said i’m usually the one pushing you’re making me think bigger i’m like that’s really nice you know you this would be on like we started jamming on it and he helped me with some things and then at the end he said by the way i’ve been looking my whole life for this uh so i had created this um this training program that was it was a recording studio but i was also helping develop artists and not many people have been doing that um so he said i’ve been looking for all i’ve really wanted to do is play music that’s been my biggest i hadn’t told him too many people um can i sign up for your program and this is dr joe this is dr joe at the end of our lunch saying can i start i’m like when he’s like i don’t know when can you start so i think he wrote me a check that moment and i’m going to say the number um i i think it was like a 5 000 check to start as a down payment for a recording and that was so much money i don’t think i’d ever been handed a 5 000 check i mean you know i have a construction company and there’s some big numbers flying around with some houses whatever it doesn’t matter it’s not all mine but i get to hold i get to hold a lot of big checks and portions of those trickled to me but but i hold some big checks i’d never i don’t think i’d ever held a five thousand dollar check especially written to you to do a service that you are doing not you’re working for a company yeah and there’s something powerful about somebody paying you directly like here here’s money for what you’re gonna do for me to do the thing that i dreamed to do most in the entire world it was just like a moment that drive back from wimberley was like um i literally i don’t know if you can you can that i have chills thinking about that ride back i haven’t thought i haven’t thought about that ride back in i haven’t thought about a lot of these things in a long time it was an unbelievable moment and i bought andrea’s engagement ring with it so that was the cool so it was a magical time it was like there’s times of there’s times of rowing and there’s times of like that that i like got a pretty good sale up and i figured out how to how to tip it or how i’m not my sailing metaphor falls apart really quick but i’m like this is cool there is something you got to work hard you got to have practicality you have to have some skills and ideas but there’s also this way of receiving energy or receiving guidance and it’s out there help us out there or people are just can be really kind and things work out after a while but it was really i think it was there’s some magic to it there’s some other this other intelligence uh of like really starting to figure out who i was and and being attracted to the right people who needed what i had in creating symbiotic relationships um is a really really cool moment and to be fair also you did something big for him because he always wanted to be a musician and now he’s done like 13 albums or something a lot of records yeah we’ve we’ve done and all you know knocking away we’ve done them all together and they’ve been some of the greatest times of my life uh working with some of the greatest musicians on the planet and uh just just joy just pure joy that that that relationship has been um just incredibly so how did i interrupt sorry uh let’s pivot right to the book because you wrote it with this same person doctor who’s been on the podcast and i’ve done a lot of stuff for as well but through through you um how how do you how did this come about like why i and so it’s called the remembering process of forgive me if i’m wrong but basically the idea the general idea is you actually go to the place after you’ve actually done something yeah in your head like say you’ve already created it or got the job or whatever it is and then work backwards from there type of thing in a very general sense it’s interesting too because we have this metaphor of like rowing and also the sail so there’s two ways to do it there’s um we can do it like um very practically like a like a just completely concrete kind of engineer’s brain which is like you know go to the end result go a little past it and try to use logic to think about ways that you could have got to the desired result um there’s also a way about it that i you know i keep using this word magic i think there are um other types of thought or other types of feeling or other types of energy that can inform a project that or a life that gives something um and this isn’t in the purely physics but i call it quantum they give it a non-linear kind of boost where you get further faster than if you were just kind of trudging it out or using only logic um you’re tapping into some other parts of yourself and i’ve always used it and probably not as exciting word but vision like visualize vision of the future right and and see down that path because i think you’ve got to attach emotions of certain things especially things that aren’t as easy to get or that isn’t you know going to happen in two days it’s very difficult um so to me i’ve always kind of tried to like visualize and get how would i feel if i got that right yeah what would that be like yep you’re using kind of sense memory like there’s this when you think about when i think about that drive back uh from wimberley i get a sense memory and it gives me these goosebumps you know it really almost can feel like what it was like and kind of hear the road and see and that’s that’s a real memory that really happened and in the remembering process you know i was i was talking about this uh ride home from wimberley and i got literally chills talking about it and i kind of felt like a little flush and i could kind of hear um the road passing by and just kind of feel the heat through the window it’s like this memory came back whole whole bodied and we try to get to that place for things that haven’t happened yet so we’re using our sense of smell our sense of feel our sense of touch our sense of visualization or our ability to visualize and and we’re we’re getting to a place that is you know let’s say uh i’m i’m thinking about my son’s older son’s wedding he’s eight years old and just the joy of the tuxedo that i’m wearing and walking him down the aisle and just seeing him not eight but eighteen to then twenty and twenty four twenty six however old let’s say in late 20s early 30s and what a man he’s become and and the beauty of the wedding which means that we’re healthy and well and have done well for ourselves and just the peace that i feel and a little sweat you know of walking down the aisle and the lights and and then working backwards from that place using um the sort of all these senses to kind of really feel the future real and then work backwards and then and kind of play that game all the way back and in the right meditative state um that process goes from just creative visualization to it it really does start to accelerate current circumstances i think sometimes could push you forward like i think a lot of people you know never leave the starting blocks right yes um what about oh actually how how okay so how did you write a book like you’re a musician you had a studio like author like how’d that even how did you even start that we worked really hard to get a bunch like lots of great material for his music albums and i had always had like a weird thing that i did i mean i started doing this with songs like instead of trying to write a song i would remember the song instead i would i would remember it playing on the radio hanging out with my friends it didn’t exist yet but there was something about remembering the song the songs came from a different part of either my subconscious or my brain or if you believe that some songs have almost a spiritual depth to them some of them i felt like came from almost another place within me or without me i don’t know i don’t not an expert on that but it certainly felt like it was sourced differently and um so i just was helping joe get his material together and i was telling him well no no don’t write it remember it joe remember he said in i i got home that night and we were so on fire with our friendship with his his project um it just was like this just great fast friendship that still it just we just you know you meet your your friends that are just gonna be your friends forever and we’re just like this is amazing and um and he emailed me said hey by the way where did you learn that technique about remembering the song and i emailed him back and i was like i don’t know i just always have been doing that since i was a kid you know since i was a teen after after i learned another couple poison songs i realized it was like hard work to learn all these songs but i could write one and i could just i just found writing to be i just loved it and i also found it to be easier than learning a bunch of songs so i write i just started doing it when i was a kid and he said that should be a book you need to write it and i emailed back we’re emailing you know uh and i said well i’m not really an author i mean i said i’m not an author do you know any and uh and i and i said just kidding um would you write it with me because i i uh that sounds like fun but i i don’t know that you know her start and he um he agreed he agreed and we wrote the book um i remember finishing the first draft of the book i i had committed to finishing it the end by the end of that year and my wife and i before we had kids went to marathon texas the gage hotel and i had promised that at him that i would finish it before i did he had done his parts and i still had some parts that i owed and i just busted it out at new year’s like we were away for new year’s i’m sorry i spent a lot of this time i said i would do this that was the thing about about joe and about jack canfield like one of the things was like you know keeping your word you know like i i said i would do it so joe taught me at that first lunch i’d asked him some questions and he said you have to be careful what you voice because the universe is listening to see if you do what you said you do and if you say a bunch of things and don’t do them then the universe starts to wonder if you mean it but if you mean it then the universe somehow knows that and helps you keep your word after a while like it just there was it’s kind of cosmic but it was really i was like all right it’s working for him and i was kind of wishy-washy about a lot of things and so i was like no i’m finishing this book at the cage hotel and and we did and he pitched several books to this publisher hey house um and ours was one of them and that was the one they picked up so it just kind of went on went on a journey it’s fantastic so now okay i know we got so many different areas but this this is your life is so interesting so all right musician band playing all over the place you got a studio and then you do a whole crazy u-turn or right turn or whatever you call it and you get into flooring floors construction yeah first before you get into like what you guys do and all that stuff how did that even have like you obviously something you had a project or something something that you excited or hated it or something happened yeah i we had a bad remodel um it just went to crap and and i invited um crooks into our house and they did a terrible job and left with our money and then our house was rotting because they didn’t waterproof it correctly so um and i was so embarrassed i felt ashamed that i let these people in my house and i was responsible for them as a terrible feeling um and so then if you’ve ever had a bad remodel or no or been a part of it you end up having to become more versed in what’s happening and a little bit more than you ever wanted to and um i found it to be um interesting so but i didn’t think much of it i was like okay i’ll figure this out try to get this done and then we found some other people who came and redid the entire bathroom again because it was all done wrong and i didn’t know it because i was ignorant um so that was kind of where the seed happened um i did get interested and then um and then i just got interested in how things are made you know like i just i’ve always i like knowing how things come together i think that’s the producer in music i was interested in how the parts come together like that’s always so that’s my mind works that way but i but the seed was like it didn’t i didn’t make a business out of it for quite some for several couple years but i remember just thinking like oh man like how is this so hard to find somebody good at this um it doesn’t make any sense so many people need this how is how how did that suck so bad and everybody i’m calling to help fix it no one’s that interested in it and it just didn’t it just didn’t make any sense and the entrepreneur in me kind of like i just packed that little idea away i was like because it’s expensive too sound like stuff it’s cheap to get done yeah i know it was super expensive especially for us you know at that time i mean it was like you know it just there was a big expenditure for us and it just bothered me that nobody had figured out how to do this better it was like really like it almost like personally offended me like i kind of had like in some ways it was like this has to be fixed yeah it’s like a personal vendetta i didn’t know that but it was like this doesn’t make sense i keep thinking like because i don’t go as much out to the supply houses but i keep wondering if i’m going to see that guy out when he’s probably in jail but i hope he’s in jail or somewhere um or i don’t know in his jail and his version of jail so what’s one of your favorite uh one of your favorite things to do now that you’re in the flooring business and tile and all that stuff it’s just people it’s just i’m in the people business i i don’t install i don’t i um uh i’ve never installed a floor um i’m interested in in the same way that like and i probably could it’s not i actually would like to i i do a lot of loading in my guys kind of yell at me like stop it sir i i love loading i’m like dude we’re getting paid to work out let’s go like that to me is like like you know that’s unbelievable i love lifting heavy things and i love sweating so like like that part doesn’t bother me and i love crafting and so like this it’s just more um the the thing i love is the people it’s the same as being a music producer it’s just completely just people and you get and that i think it’s almost better that you’re not the installer because you then you’re doing it like a real business should yes not what like an installer does which the installer is more focused on actually installing in the work and whatever and getting to the next gig and this and that and and you’re able to actually see it as you would want it yeah you see like uh i got permission to not be an installer i had been in business for a couple years and i want to give a shout out to tom rieber who has a podcast called the contractor fight he’s become a mentor and a friend he’s actually a great musician too we’re gonna i think we’re supposed to jam in colorado uh in the fall we’ll see like and he’s having a like a symposium or something like that and we might do some jamming at that a great drummer um and great podcast and i was i became an avid listener and then he had a thing where you know they said like a listener could submit about their business and he might interview him like he might solve he’ll solve your problems on the on his podcast it’s like a coaching session with tom so that’s another thing kind of like the joe thing which is like i you know i wasn’t afraid of what i didn’t know like i probably sounded like a dumbass but or i was afraid i would but i was just like that’s incredible information from a guru in my thing and he’s probably not going to get on the phone with me but and did you already have the company at this at this stage or or not yeah i was in business like a year and a half but i was struggling terribly with it okay i was i was like what have i done with my life stage uh which i think a lot of contra uh entrepreneurs go through completely multiple times yeah oh yeah like yes um so i got on the air and with him or i got on this podcast and it was a phenomenal talk um and one of the things i said was like oh yeah i mean like sometimes feel bad that like i’m not an i’m not an installer so i don’t come to this and some of the you know some of the like the construction and forum guys looked down on me because i’m like i you know i haven’t really done the actual work i’ve just arranged for it to happen and he’s like i just produced it i produced it exactly and he said oh no way man that’s why you have because at the time i was already doing a pretty significant amount of business like that’s the one thing that came you know um you know you talk about when you have business ideas sometimes you’re able to launch them and see if they take you know it took like i was doing um i was doing a lo i thought it was a lot and then i spoke to him and he was like oh yeah that’s like it was like like a couple million dollars of gross business in our second year was like a lot it got very uh and again if you’re not you know that doesn’t mean that was all coming to me but it was the gross was was really good for a young business and he said that’s um he said and i just was like i’m embarrassed because i don’t really he said no man that’s why you have a business it’s because every dude who um comes from installation the minute something goes wrong they throw in their knee pads and they get out their trowel and they go fix the problem he’s like you don’t have that ability so you have to fix business problems with business you have to fix people problems with processes processes and people and so that was that was the grace yeah i mean i really um and the one thing i could do is market and as an entre as a new entrepreneur as a new sort of founder or owner um i i’m biased that they have to really be versed in sales like i just think the sales process is you can’t i i’m dubious unless they’re just an incredible process and an operations person and are balanced by a great salesperson i just think that um some some younger business owners are afraid of sales and that’s not that’s not going to work yeah i mean you have to no matter what business you’re in sales of what you’re pitching sells of yourself and even i think you know in the physical areas like construction people don’t even use easy stuff like instagram and facebook yeah like that and when such a visual thing it’s so basic but a lot of times just not used and referral is huge in that area and so if you treat one person well you know you could very easily get more business what has worked for you marketing wise like is there anything that has been kind of something that you were surprised or just something that you do on a regular basis or anything that just happens that’s a great question i mean instagram has been great um it’s free people oh you have great instagram i don’t think it’s particularly great it’s not bad i care about it so i put some care into when i do post um but yeah i mean you’re you’re correct i am baffled by businesses especially that have any visual element that don’t invest in their instagram right now it’s like just and i don’t mean invest money i just mean take some time to post thoughtfully and have a voice in it um you know and the voice is really important the captions it’s funny i had somebody help me with that for a little while and my wife was like what’s going on with your instagram dude it’s weird you know it’s like it was just a month and it’s just it was a bunch of people were like you’re different i’m like no it’s not me like and it wasn’t even like it was bad but they could just feel that like it wasn’t fake probably it was fake yeah and i was people see through that pretty quickly and i like doing it and so so instagram’s been great but i’m going back to joe vitale and jack canfield and the success principles and joe batali um uh it’s funny i’m remembering the old title that uh spiritual marketing which became the attractor factor the attractor factor um which is i really people ask me because the sales you know we continue to grow i’ve always been okay you know even in the studio like even with music i’ve been able to get gigs i’ve been able to get work one of them is like you know you follow through you show up that’s a big thing um but
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#44 Daniel Barrett: Change Your Life & Career by Paying Attention | Establishing Your Empire Podcast

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