Sujeet Kumar Shares About How e-Commerce Site Udaan Happened & More | India Today E-Mind Rocks 2021

Sujeet Kumar Shares About How e-Commerce Site Udaan Happened & More | India Today E-Mind Rocks 2021

hello and welcome to mind rocks 2021 india’s biggest and largest youth summit i’m siddhar zarabi and with me today one of india’s foremost startup entrepreneurs and name many of you might have heard at least of the company udaan founded by sujeet kumar ex of flipkart someone who has built the logistics e-commerce backbone along with other colleagues at udaan and he joins me uh today uh suret wonderful uh that you are here with us and great to be talking to you in this very nice conversation aimed at india’s youth your consumers your customers perhaps sujit thanks uh and uh i’m glad i’m glad you have invited me uh yeah indirectly definitely all the customers are our customers but mostly we serve all the retailers in this country who are millions in the numbers and definitely we say take supplies from millions of uh unbranded manufacturers and all wonderful so what what i want to do is we want to keep it peppy and quick and fast and i’m going to start and try and do a rapid fire session with you today on the time that we have so the first question why did you risk it and flip it from flipkart to udaan how did that happen so i have seen the journey from 0 to 15 i i i thought the real commerce in the country or e-commerce in india to build uh with 94 the country consumed through the retailer that’s why i have flipped my career that’s the real impact when e-commerce started in india i remember people in the family saying e-commerce the e stands for expensive commerce people said you know it’s easier to buy outside from a physical retailer who you know who you uh have a relationship do assalamu how did e-commerce really happen to you from a conceptual point of view i think the idea is exactly opposite e-commerce is easy cheap and very convenient okay easy commerce not expensive commerce that’s a good one so uh we are going to sort of jump back and forth one of the questions that i really want to bring up right here and now is why udan why not makhan why not dukkhan why not paquan how did udaan happen it gives the flight to the small businesses so they can they can they can grow in their life that quran is very relevant for all of us an individual as well as for the organizers small big everyone that’s where it reflects iran why did you target the small businessman the small trader like i said that uh the real india has been served by this small trader 94 so i have seen so much i have grown up in a very small town i have seen the relevance of piranha india that’s a good one i believe that our small uh [Music] and that is what is really the backbone of this uh great uh country uh so you became an entrepreneur by choice or by default because you were in a company like flipkart where you played a very important role and the entire genesis of that company was entrepreneurial is that where you got this desire to be entrepreneur or was it uh prior when you were studying uh to be a civil engineer so uh not exactly uh even even in flipkart prior to that also i was a founder of one kpop why did you kind of forsake the the pleasure of uh hearing a ping every month end in your bank account salary and and instead take on the responsibility of arranging salaries for whatever number of employees that you have had in your uh firms i never thought like that i actually i thought who will give me a job i come from my language was not right i was like delhi when i i’ve grown up a study in hindi okay [Applause] as a serious question is it about making money is it about building something because the reason i ask you this is the difference be when i started out in my career for example was because capital was not available suji though yeah serious question honestly today capital is supposedly available more easily but many more people are chasing uh for that startup capital so define dhanda is when you accelerated your learning in life when you become more productive um and money happen am i right money is i think there is just how you think about it i think i can explain on hindsight but always in my mind when you uh when you do something impactful money happens that that’s what always might believe but i think the longevity uh always aspire to be part of something creation uh uh build something which can long for last i think those things motivates a lot rather than money that’s how i think okay so good point about motivation and i’m going to take this point forward you know in my career professional career i’ve met many people who have made it big in industry entrepreneurs who started small some people had you know their father’s bank balance helping them others had other kinds of blessings but i can clearly sense you are someone who is self-made so i ask you these following uh two questions the first question is entrepreneurship in our blood the reason i ask this question is that in our childhood we were told you are meant for a job you belong to a particular area particular kind of caste or creed and you know business is only for people from ex part of the country business family business did you face that or or is it because of your education i i call it because of our exposure my exposure i think where i come from i come from very small town in vr okay i always i have seen my father which comes from my father’s family please name your town once so that we can all in bihar it’s very near to banaras okay but in bihar all my father was a lawyer but we are a farmer’s family uh you know and that was my dream too by the way yes i mean you you made it to iit for and it still is to me iit is a bigger dream to aspire for than even the ias because i iit opens the entire world to you the ias only opens a few jobs in india to to people who succeed and qualify so yeah i think that’s right i never planned anything i simply came to delhi with the aspiration i will learn uh and it was a huge uh exposure uh when i got my job and perhaps the first month first paycheck my office then was right next to the famous taj in mumbai the hotel and i went and had a coffee there which was pretty expensive and this was because my father had done something similar many many decades ago uh what did you do with your first uh first money that you got whether in salary form or whether your entrepreneurial money sir uh i think that’s the difference i haven’t got so many salaries that’s a very important point huh when did you visit a five star for the first time in your life and i ask you very seriously because founders and their lifestyles are also a focus uh these days if i remember i think much much after i got my so funding and then salary has been revised in flipkart and then proper funding and i think somewhere in 2011 you can say that okay so you know many people many youth many young people sometimes those who i interview for jobs and they have very different expectations from the ones that we started with uh a a question that again i’m jumping in terms of contemporary when you hire someone and i’m not talking about your advice for budding entrepreneurs but those who want to work in a company because you know everybody cannot be a founder they can have an entrepreneurial mindset even when they are in a job what are the two or three specific qualities that you look for in a young engineer or anybody else who you are hiring and giving their first or second break i think it was very similar because as a human behavior always look for a similar kind of person independent thinker thing to create something i think those things always attract personally for me i get attracts a lot uh challenging someone giving somebody the space to create something have a lot of confidence in them rather than protective and and having insecurity about they don’t take my credit i think those people always um especially attracts me a lot doesn’t matter what the backgrounds and all i think that that that’s the one quality i see who’s highly confident and independent so so so if if you were giving 100 marks for hiring would you give 50 to education and 50 to that confidence and mindset how would you balance it i think education either just stay you can say the first time uh barrier kind of things very cross education after some time doesn’t help that much suppose someone were to apply and those who will watch this program those who are watching it and they came and told you hey listen i tried a founding stint i failed i failed once or i failed twice now i need a job i have to take care of my family of my parents or pay off my debt would you hire such a person yes we hire a lot i think because in that failure taught you a lot that make you a person is a well-rounded person you understand your so failure is very important sir what is failure again to the young people who are watching you failure people define in a different way but i i define commercial failure it’s not about that sometimes somebody is out of business because somebody hasn’t supported financially or they haven’t found the money at the right time or it might be had taken some wrong choice which was not commercially bible but you know the investment and the efforts are same and people understand what is commercial after that then they understand much better the failure teach them the more commercial aspects of it i once interviewed someone and he spoke about you know this small business mindset or mindset where there is not that much exposure and because you largely as a company have a mission where you want to enable small businesses small traders what you told me at the very start using technology what is the small business mindset and i ask you this given that lack or access to capital becomes a key differentiator those who get capital can go from small to big those who don’t may unfortunately remain small so what is the mindset that operates because you deal with so many of them sir it’s not never in like today’s world it’s not about that capitals when the small mindset business when you say that structurally structurally let’s say you’re two tier three city when retailers small right and for them the big is from let’s say 100 square feet or 200 square feet should go so in your mindset how your business is relevant in that space so let’s say somebody who is open the details of bhagava had thinking about i will open a mall here i don’t think so that’s an intelligent decision because that ecosystem will not support that mall probably so if you are thinking then you have to think the space also might be in delhi or somebody somewhere else so there are lots of things you have to challenge yourself so big business is also the phenomena of opportunity where you are seeing those opportunities and when you i think thinking is the biggest hot answer in the small [Music] [Music] it was never but i think in internet brings so much of transparency and the flatness and the you you are visible if you are talented you wanted to do something then i don’t think so play any role by the way in our childhood and i’m sure you have also seen it maybe i don’t know if your parents said it but we have seen those stories uh you know how easy or tough is it for youngsters today because you spoke about internet being a big leveler and providing opportunity to all without any discrimination how easy or tough is it to become an entrepreneur today i think again i say that you need lots of support from your family from your uh well-visited definitely and first most importantly you have to take very clear thinking what you want to do you cannot you cannot just say that hey somebody else has become entrepreneur i also wanted to become it should be original you should steal from inside and then you will figure it out entrepreneurship cannot be taught you have also told us about how you look at education versus experience so if someone came to you at a airport at a railway station i don’t know if people take your autographs but i would suggest to people to take autographs of people like you rather than you know many other people uh because the you are real inspirations for our country what would you tell that person entrepreneur [Music] because i’m not saying that i have built a very successful business definitely we are part of that journey still we are in the part of the journey but one thing is very uh important is ability to learn ability to take feedback original thinking idea has to be real also and when and it cannot be small big and all i think when you start thinking it might be that time small idea but in that journey you start thinking big i’ll give you an example when we were selling books in flipkart we never thought we will sell a mobile phone or large appliances no our our largest imagination was when we are selling 10 books hey my days on thousand books will go for ipo look today somebody said that i always thought like that i don’t think so that is true uh sudeeth now this one is for founders i’ve also interviewed founders like yourself met several people and interacted deeply uh i want to ask you i’ve noticed that there there are two three different types of founders one founder is very deeply contemplative person who lets other people build things he manages a small team there is another style of person who gets into everything wants to check every word correct every mistake and the third is very full of himself he thinks he has arrived just because he’s got his first round or second round to founders who are looking at your inspirational journey what would you tell them the one or two things that they should do and not do i think in the start of the journey one should be in detail one should be definitely in detail you cannot be hands-off you cannot have a hands-on and then transformation has to be give the space for others where you have built this confidence and being institution build institution means it should not be people dependent uh so like it’s a transformation but full of himself i i don’t know any stages in entrepreneurs life it exists okay one more point that uh comes to mind here you know a founder comes with a certain passion a desire a burning desire to achieve he gets lucky if he gets money at the right time in the right flow because flow of money is also extremely important as we know in business and i we know of celebrated cases i will not take names where founders when their companies grew had to bring on very experienced people and then they could not manage they could not let go they could not allow that more experienced person to build that business along proper lines and clashes have happened there are celebrated cases without taking names explain this phenomenon to us and how do you deal with it sujit do you have people who are far more experienced than you who have more age than you perhaps more wealth than you in some ways who you interact with and employ and allow them to grow your company i think that’s a very very important aspect if you’ll see that’s how you define how big a company you can build if you if you wanted uh to go it has to be professional driven meritocracy the best should stop that goal rather than i think then you are limiting yourself then you will be small or medium somewhere or might be according to me that’s not the sustainable one the that’s the real challenge for entrepreneurs how you transform with the time if your reason is big your vision is big this thing has to happen you can’t can’t grow without that i think that’s a very important point not just does a startup have to grow physically as a business the founder also has to grow as a person as a human being at the emotional level what is called the emotional quotient final couple of questions we spoke about success i want to ask you what does failure mean to you lots of learning lots of learning okay and and that very final question uh when you look back at your journey interesting journey lots of good things not so good things as well and that is life what’s been that one magic moment that uh you would recall at this stage and leave our viewers with that thought i think there are several magic but i must say that in my way in a career start or the very early days i i i came on board with the flipkart i think that was my uh magic moment i think that’s always uh i think that was a very crucial decision because i was in love with delhi never wanted to leave delhi and for me that was the big decision i lived left the league came to bangalore met uh uh and came on board with flipkart i think that was the man well uh wishing you many more such magic moments uh on your udaan on your personal as well as professional business journey sujit i have enjoyed this conversation and i hope you and our viewers have enjoyed it equally with that i’m going to leave you here on this episode of mind rocks if you’ve been thank you very much for watching
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Sujeet Kumar Shares About How e-Commerce Site Udaan Happened & More | India Today E-Mind Rocks 2021

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