URGENT! Prince Harry and Meghan Markle prepare for a new battle with the royal family

URGENT! Prince Harry and Meghan Markle prepare for a new battle with the royal family

[Music] according to a recent brand influence analysis queen elizabeth ii as the brand of the queen representing the british royal family was ranked fifth ahead of her majesties amazon apple google and facebook experts believe that prince harry and meghan markle will have a very difficult time establishing their brand away from the royal family but nevertheless the dukes of sussex intend to engage in a battle with the bcs for influence speaking on the u.s weekly royally us podcast royal expert nick bullon stressed that the queen alone is britain’s leading brand and is bigger than nike ferrari and pepsi combined his comments came at a time when other royal experts were reflecting on how sussexes are engaged in a brand war with the palace as they launch multi-million dollar commercial projects such as deals with spotify and netflix mr bullon explained the royal family is actually expensive especially in terms of attracting tourists to britain increasing their flow and consequently increasing the income of the british treasury the queen and her family are a brand that trumps all other brands the queen alone is the fifth largest brand in the world she is bigger than the kardashians bigger than oprah in terms of brand recognition and brand value the queen surpasses everyone mr bullon said that the secret to her majesty’s success lies in the fact that she represents a brand that is 1 000 years old yet she is still number 5 in the world meaning she knows how to stay interesting successful and relevant his comments followed speculation from royal branding experts that sussex is seriously challenging the british royal family’s brand by pitting its own american style brand against the bcs to achieve its own commercial goals speaking to us weekly pauline mclaren professor of marketing and consumer studies at royal holloway university explained that prince harry and meghan markle are creating a competitive brand with their version of royalty that destroys the british royal family brand she said harry and megan’s brand is challenging the established brand of royalty as the couple from california continue to produce a product from books to podcasts they are promoting themselves in the states and in a sense challenging the brand of royalty they are showing that they are confident their modern approach will be far more successful than the royal family with their old-fashioned and far more traditional customs but professor mclaren warns the sussexes that if they intend to use their affiliation with the royal family to promote their brand they need to be careful about criticizing the bcs to maintain a balance they must maintain a connection with the royal family because of course it is their prestige professor mclaren also explained why harry and megan decided to create their brand with a focus on being victims and has a huge demand in the american market news mclaren emphasized they’ve been quite successful in launching their brand as a kind of rebel royal brand the rebel narrative they present to the world is a well-trodden path that leads brands to success in today’s consumer culture settling in the us the sussexes follow precisely the path of the victims each in their own way accusing members of the royal family of injustice and cruelty of course this evokes empathy and sympathy because of what they have had to endure hash
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URGENT! Prince Harry and Meghan Markle prepare for a new battle with the royal family

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